This brand began on rain-slick cobblestones in Amsterdam, a city where it rains more than 180 days a year. As a designer and devoted dog mom, I learned fast: wet walks weren’t just inconvenient, they were inefficient.

The market was full of dog raincoats that promised style or function, but never both. So I designed one.

The goal was simple: create a solution to the endless friction of dressing, drying, cleaning. On repeat. No overengineering. No instruction manual. Just a modular, minimalist system; sleek, flexible, and intuitive. Tailored to move, respectful of anatomy, and built for daily mess, accessible for kids, seniors, tripods, and the everyday dog.

The first prototype was handmade on my living room floor in Amsterdam. That model became the blueprint — a high-performance design born from need, rooted in real weather, now handcrafted in California.

While living in Amsterdam, I visited the annual World Press Photo Exhibition at Nieuwe Kerk — the global competition that showcases the world’s most powerful photojournalism. One image stopped me in my tracks: “Living Among What’s Left Behind” by Mário Cruz, which won 3rd prize in the Environment category.

It wasn’t just a photograph; it was a mirror held up to the world’s waste. Some communities carry the full weight of global pollution, while others barely see it.

That moment defined two priorities: sourcing eco-conscious materials to cut our pawprint, and designing inclusive dog apparel. By accessibility, we mean gear that’s easy to handle for kids, seniors, and people with disabilities, while offering flexible comfort for dogs across breeds, sizes, and mobility needs.

That ethos carries through every stitch.